DI'ERO | E-Comm Website
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Project Description
At Rajkot,Gujarat, the company believes in the art of writing is alive and well. They have been meticulously crafting fine writing instruments that evoke elegance and timeless style. Their pens are designed and assembled by master pen makers in their workshop in India. They use only the finest quality materials - superior resin or enamel, and premium German iridium nib tips. The company’s aim is to inspire people to rediscover the joy of writing by hand. These pens make memorable gifts that can be passed down for generations.
Duration
8 Weeks
Tools
Figma, Wix
My Role
UX Researcher & Designer
Aim
The aim of this case study is to design the website of luxury pen brand DIERO in order to craft an experience that conveys their commitment to timeless quality and exquisite craftsmanship. The core goals are to implement a clean, modern aesthetic aligned with the brand vision, optimize the information architecture for improved find ability, create an engaging showcase of product details, ensure a seamless purchasing process, and deliver an elegant interface with responsive design that provides an excellent user experience across desktop, tablet and mobile devices.
User Flow
For products that are already in use, user flow charts help determine what’s working, what’s not, and what areas need improvement. It helps to identify why users might be stalling at a certain point and what you can do to fix it.
Website Design
Through this competitive analysis, it helped me to discover the strengths and weaknesses of each product, and understand how the competition’s user experience can be improved upon.
Typography & Colors
Headings
Fahkwang - 60px
Sub-heading
Fahkwang - 24px
Projuct Description & Paragraphs
Helvetica - 20px & 18px
Umber #5b4d43
Almond #e9d1b8
Isabelline #fcf6f2
Black #000000
Components & Style
The component set designed for the website features a bold, sharp and minimalist aesthetic that creates a modern, sophisticated look and feel. The components include a sleek, sans-serif primary typeface for the button content. The color palette focuses on black,umber, and neutral tones punctuated by a bold almond color shade.
